Traditionally, uniforms were specific clothing worn by employees of a business or organisation. Workwear on the other hand was worn for the functionality and safety of employees within the manual labour industry. Such attire was introduced to professions that quite simply required their employees to be easily identified by the public: police officers, firefighters, nurses, military, and lifeguards to name a few. Uniforms also provide added benefits for their respective organisations; some examples include identification, promotion, professionalism, consistency, equality and security. Whatever the purpose, uniform and workwear has been a huge part of history, and continues to be, right now.
However, society has been experiencing a rise in demand for uniforms and workwear around the world. People are associating these traditionally work-related outfits, as more of a fashionable addition to their wardrobe. Workwear also adds a functional and practical benefit to regular fashion.
Brands, like BAD Workwear, have been evolving with the times, creating workwear products that can be used both for days at work, and those relaxing days-off with friends and family.
Blue collar workers are becoming more and more fashion-conscious when it comes to workwear and not only are their uniforms and workwear used for a day at work, but now for after-work drinks at the pub after a hard day at the office (so to speak).
Not only is style important, but the undeniable quality and functionality that BAD Workwear provides to perform your day-to-day tasks, is unrivalled in the market. We don’t compromise one for the other and believe the rise in demand for fashionable workwear is down to the fashion and functionality of their clothing itself.
BusinessWire anticipate that the global workwear and uniform market is going to record a compound annual growth rate (CAGR) of around 5% during the forecasted period of 2018-2025. This is believed to be due to factors such as increasing trends for dual-purpose clothing items, being both fashionable and functional.
Traditionally, workwear was designed to perform industry-specific tasks. The clothing was practical, durable, and comfortable and quite simply manufactured to get dirty and weathered during physically demanding work. This ‘look’ originally couldn’t have been further from an individual that looks ‘fashionable’. Yet, this very same ‘look’ has become a trending style, particularly in the 21st century. Undoubtedly, brands that once were considered strictly workwear brands, are becoming globally recognised fashion brands due to the evolution or shift in trending styles around the world.
Workwear and uniform aren’t purely increasing in popularity due to the fashion and style of the items, but rather the functionality appeal of it. Australian’s are smart, sophisticated people that not only like to dress well for the right occasion, but greatly appreciate products that are also practical and comfortable. It’s not too much to ask for both. Just look at our range! Over the past two decades, western apparel has seen a significant shift to functional apparel. People are demanding more from their purchases and more bang for their buck. Consumers aren’t just buying for the sake of fashion anymore; they’re wanting added benefits. An appealing piece of clothing, that’s comfortable, durable, practical and will last them a long time! The biggest challenge is manufacturing products that both men and women can wear comfortably, while not compromising durability.
Blue-collar workers and employees in manual labour industries have been using workwear uniforms as it is required of them, for their own safety, and functionality of their jobs. However, this look has been universally adopted not only within the industry, but amongst any individual that wants their clothes to be both functional and fashionable. Creating a category of clothing that satisfies a large majority of consumers around the world. It’s hardly surprising that workwear has become as popular as it is today.
